June 10, 2015

Instant Professional Event Photo Streaming


Patent. Pending #62172247


April 19, 1997 :: GrooveSociety.com


Almost two decades ago, GrooveSociety.com experimented with video capture and JPG push streaming technology. the company was able to start capturing and streaming live video and audio from top nightclubs across Toronto on a new medium called "world wide web".

Based in Toronto, Canada, an entrepreneur named Joseph Musa alongside Ricardo Roque, a Ryerson University Computer Science student teamed up to start a website called GrooveSociety.com.  Together as friends and business partners, on April 19th, 1997, they launched a unique community of early internet adopters and local business operators that truly supported this interactive social community.

Groove Society packaged our solution into a “box”, and wired up top entertainment venues across Toronto with digital cameras, ISDN (128K) internet connectivity and our LINUX boxes. With that, GrooveSociety.com was born. A website envisioned early on as a community, that is social in every way.  A website that uses technology to bridge the gaps between geography and lifestyle.




GrooveSociety.com enjoyed many years building memories and streaming thousands of events live across the web. We consistently innovated; most times unknowingly building solutions for problems that today have emerged as entire products or industries...we were simply trying to do things with the web that were ahead of our time.

We built our own short range UHF video transmitters and receivers. This allowed us to roam while sending back video data to a receiver which encoded and streamed video footage to the web. We were wireless in 1997!



Our automated guest list and reservation systems would email RSVP guest list reservations to venues, send hard copies to their fax machine and send electronic messages to venue managers and promoters' pagers. We were messaging (texting) to paging devices.

Our website members were part and parcel of a community that organically grew to a quarter million members across the globe. Members could peak into the dance floors of nightclubs. Although we captured and streamed at up to eight frames per second, most dial-up internet connections showed a choppy one to two frames per second. Our events were video projected on projection screens in real time, as the webcast was streaming live.

We truly innovated and mastered the art of on-premise event promotions. We controlled the visual waves. Projection screens became part of the nightclub experience, showing not only larger than life images of people partying, but also a balanced mix of artistic visuals alongside sponsored messaging.


We were interactive. Viewers from across the globe tuning in would send in LIVE DJ requests from their computers, which would get transmitted from our website to the DJ booth.  They would then get displayed on a messaging pager inside DJ booths. Imagine if we all could just tweet ;)